Progressive Web App (PWA) Statistics 2023

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Progressive Web Apps (PWAs) are a modern approach to web development that combines the best features of websites and mobile applications. 

In simple terms, PWAs provide an app-like experience through web browsers.  eliminating the need for users to download and install traditional mobile apps. 

These innovative web applications offer a range of benefits and advantages for businesses and users. 

In this article, we will explore the concept of PWAs and delve into the compelling reasons why utilizing PWAs can make a significant impact on web development and user engagement.

PWA Adoption and Usage Statistics

The adoption and usage of Progressive Web Apps (PWAs) have been steadily growing across various industries and businesses. 

As per a recent study conducted by Emergen Research, the worldwide market for Progressive Web Apps (PWAs) was estimated to be $1.13 billion in 2019.

However, analysts predict that this value will soar to an impressive $10.44 billion by 2027, showing a remarkable Compound Annual Growth Rate (CAGR) of 31.9%

This indicates a strong upward trend Progressive Web App in the adoption and acceptance of PWAs across various industries and sectors.

The versatility and benefits offered by PWAs have caught the attention of organisations looking to enhance their online presence. 

Based on data provided by BuiltWith, as of October 2023, more than 54,097 customer Progressive Web App are utilizing Progressive Web Apps (PWAs). 

With over 1 billion websites and 50 billion pages indexed by Google globally, including over 200 million active Progressive Web App as per the Web Server Survey, the potential for further PWA adoption is significan.

This indicates a widespread adoption of PWAs by businesses and individuals alike for their online presence and user engagement. 

However, when compared to the 200 million active Progressive Web App as of June 2023, the current count of 54k PWAs remains relatively low. 

Moreover, different sectors such as e-commerce, media, and travel have recognized the potential of PWAs in driving engagement and increasing conversions. 

Progressive Web App Industry Statistics

Now we’ll take a closer look at the customers who stand to benefit from Progressive Web Apps (PWAs). By exploring industry-specific statistics, we’ll uncover valuable insights into how different businesses and organisations can leverage PWAs to transform their online presence and provide users with a seamless and engaging experience.

PWA for Retail and E-Commerce Industry:

retail and e-commerce industry insights how many ecommerce websites are on shopify platform


Shopify stands out in the ecommerce industry with a staggering number of over 6 million websites on its platform. However, when it comes to Progressive Web App (PWA) adoption, the numbers are comparatively lower. Data shows that only around 59,000 websites across different industries have implemented PWAs

  • Example: Lancôme. After implementing a PWA, they experienced a 17% increase in conversions and a 15% increase in average order value.

PWA for Travel and Tourism Industry:

In the travel and tourism industry, PWAs have boosted engagement and improved user experiences. They offer convenience, offline access to travel information, and personalised recommendations. Research reveals that PWAs can lead to a 80% faster page load time, resulting in reduced abandonment rates.

  • Example: MakeMyTrip, a leading travel booking platform, reported a 3x increase in conversion rates and a 160% increase in user sessions after launching their PWA.

PWA for Media and Entertainment Industry:

PWAs can deliver enhanced content experiences, including offline access and push notifications for news updates, streaming services, and gaming platforms. Statistically, PWAs can decrease the time it takes to interact with content by 88%.

  • Example: According to Business Adobe Spotify, a popular music streaming platform, implemented a PWA and saw a 46% increase in conversion rate.

PWA for Financial Services Industry:

Security and speed are crucial in the financial services sector. With PWAs, financial institutions have witnessed significant improvements. PWAs can reduce time to interact by up to 50%, contributing to enhanced user experiences.

  • Example: A case study according to  The Washington Post. experienced an 88% decrease in their mobile site’s load time after implementing a PWA. This improvement led to a 23% increase in mobile search users returning within seven days,

PWA for E-Learning Platforms

PWAs enable E-Learning platforms to deliver interactive and engaging learning experiences with offline access to course materials, real-time progress tracking, and push notifications 

  • Example: Udemy is a popular online learning platform, saw a substantial increase in user engagement after adopting a PWA. They experienced a 40% decrease in bounce rates, which means more people stayed on their site and explored the learning materials.

PWA for Software Companies

PWAs provide Software Companies and SaaS providers with the ability to deliver their products as web applications, making them accessible across devices and platforms without the need for separate installations.

  • Example: Facebook witnessed a 70% increase in user engagement after launching their PWA, leading to users spending more time on the platform and interacting with its features. 

These statistics highlight the positive impact that PWAs have had across various industries. 

With improved user experiences, increased conversions, and enhanced engagement, PWAs have emerged as a valuable solution for businesses.

PWA Performance Statistics

PWA Performance Statistics shed light on the impressive loading speed and overall performance of Progressive Web Apps (PWAs) in comparison to native apps.  

PWAs are designed with a core principle called Progressive Web App enhancement. This means that when you revisit a PWA, it loads instantly. By using the device’s cache, it reduces the amount of data needed to quickly respond to your actions.

Using PWA can lead to page speed improvements of up to 10 times faster. According to PWAstats, several companies have successfully implemented PWAs to achieve exceptional speed on their apps, resulting in higher customer satisfaction and conversion rates. 

Here are some examples:

  • TheTechBrain AI: a UK-based company in artificial intelligence, joined forces with VisionVix to create an exceptional Progressive Web App (PWA). This collaboration resulted in a high-speed PWA that significantly reduces data consumption during transactions by up to 80%.
  • AliExpress: After adopting a PWA, AliExpress experienced a 2x increase in conversions. Their pages now load in less than 5 seconds, even on slower network connections.
  • Twitter Lite: Twitter’s PWA offers a fast and responsive user experience, with an average load time of under 3 seconds. Additionally, it consumes minimal device storage compared to the native app.
  • Flipkart: The popular Indian e-commerce platform witnessed a 3x increase in time spent on site after launching their PWA. Faster page load times also contributed to a 70% boost in conversion rates.
  • Forbes: Forbes achieved impressive results with their PWA, boasting a rapid page load time of just 0.8 seconds. This accomplishment translated into a 43% increase in sessions per user and a notable 20% increase in impressions.

This means that PWA technology helps Progressive Web App load faster and provide a smoother user experience.

PWA Mobile User Statistics

With just a fraction of websites (around 54,097) currently using Progressive Web Apps (PWAs), there is a vast untapped market. The number of smartphone users globally exceeds 6.3 billion as reported by Statista, creating a massive demand for mobile-friendly devices. 

By adopting PWAs, businesses can optimize their web presence and target this growing smartphone user market. 

This presents a significant opportunity to cater to a large audience seeking optimized experiences across devices.

PWAs play a vital role in enhancing the mobile user experience by providing fast, reliable, and engaging web experiences that closely resemble native apps. 

Check with a list of Companies that are using PWA and have great success.

stats for different successful companies implementing Progressive web app

Here are some examples:

  • By introducing a web app feature for mobile users, Rakuten 24, a Japanese company, experienced an impressive 450% increase in visitor retention within just one month. 
  • reports that Mynet, a well-known brand, has successfully enhanced their mobile web experience by 4 times the speed using an AMP-based Progressive Web App (PWA). As a result, Mynet witnessed a notable increase in revenue by 25%. 
  • is a BioLink software had an average loading time of 10 seconds for their mobile website. After implementing the PWA, the loading time was reduced to 2 seconds. This represents a significant improvement of 80% in loading speed. 

These statistics demonstrate the effectiveness of PWAs in optimising mobile user experiences and driving better conversion outcomes. 

PWA User Experience Statistics

PWA User Experience Statistics provide interesting information about how to create fast and smooth user experiences through PWAs. 

These PWAs are designed to give users a great experience by using techniques like caching, which makes websites load faster and allows for smooth transitions between pages. 

They can even work offline! These features make users happier and more engaged when using PWAs.

Statista’s 2023 survey reveals a direct link between longer website loading times and increased user abandonment, particularly around the 5-second mark.

statistics revealing how quickly users leave a website or mobile app with low loading time

Here are few examples:

  • According to a Browserstock,  approximately 40% of website visitors tend to leave a site if it takes more than 3 seconds to load. PWAs have shown an average loading time of less than 2 seconds, providing users with a fast and seamless experience.
  • A case study on Pinterest’s PWA implementation conducted by Simicart showed a 40% increase in time spent on the site and a 44% increase in user-generated ad revenue.

Additionally, businesses that optimise the customer journey through PWAs witness positive outcomes, as reflected in improved conversion rates and increased customer loyalty. 

PWA Cost-effectiveness Statistics

PWA Cost-effectiveness Statistics shed light on the cost savings analysis and financial benefits associated with adopting Progressive Web Apps (PWAs) compared to native apps. 

On average, developing a PWA can be 3-4 times cheaper, and sometimes even 10-15 times cheaper, compared to native apps. For example, building a native app from scratch can cost $10,000 to $150,000, whereas PWAs typically range from $1,000 to $20,000 in development costs. 

This significant cost difference makes PWAs an attractive option for businesses with limited budgets.

Here are examples: 

  •, a UK-based SaaS company, chose to implement a Progressive Web App (PWA) with VisionVix. This decision was influenced by their excellent mobile user experience and helped them save time and cost. Progressive Web App The PWA was successfully launched within just one week. Users can access the PWA both on mobile and desktop, ensuring a great user experience for everyone.
examples of how to install a Progressive web app on an android device
  • A case study by on Alibaba which is a major e-commerce platform, highlighted a 76% increase in conversions across browsers after implementing a PWA. PWA strategy helped them achieve cost savings of around $15 million annually. 

By leveraging PWAs, businesses can maximise their Return on Investment (ROI) through enhanced user engagement, increased conversions, and reduced development and maintenance costs. 

PWA Security and Updates Statistics

PWAs prioritize security by utilizing HTTPS protocol, ensuring secure communication between users and the app. 

They also leverage service workers that provide offline access and protect against data breaches. Furthermore, PWAs offer the advantage of easy updates and maintenance. 

  1. Security: According to a study conducted by Google, PWAs have 60% fewer security vulnerabilities compared to native apps, making them a more secure option.
  2. Automatic Updates: Research has shown that around 57% of users appreciate the automatic update feature of PWAs, as it ensures they always have access to the latest features and security patches without manual intervention.
  3. Costs: On average, businesses can save up to 90% on development and maintenance costs by choosing PWAs over native apps, as reported by Gartner.
  4. User Experience: A survey found that 70% of users prefer PWAs over traditional apps due to their fast-loading capabilities, ease of use, and offline accessibility.

Amidst a rapidly evolving technological landscape, PWAs are expected to witness significant growth and adoption. 

With over 200 million active websites on the internet, it is likely that a considerable portion of these websites will embrace PWAs to enhance their user experiences, improve performance, and leverage the benefits of cross-platform compatibility. 

This increasing adoption of PWAs across a wide range of industries reflects the growing recognition of their potential to revolutionise the Progressive Web App and mobile app development space.


Q. What is the expected growth rate of PWAs in 2023?

According to industry forecasts, the growth rate of PWAs is projected to be around 25% to 30% annually in 2023.

Q. How do PWAs compare to native apps in terms of user engagement?

Studies have shown that PWAs can have up to 50% higher conversion rates and longer average session durations compared to native apps, indicating higher user engagement.

Q. Can a Progressive Web App help improve website performance?

Yes, PWAs are designed to load faster, with an average loading speed 2-5 times quicker compared to native apps. This improved performance can lead to reduced bounce rates and better overall user experience.

Q. What impact can PWAs have on user retention?

Businesses leveraging PWAs have reported higher user retention rates, with some experiencing up to 180% improvement. Features like push notifications and add-to-home-screen capabilities contribute to increased user engagement and retention.


Even though there are only around 54,097 PWAs right now, there’s a huge opportunity for growth. PWAs can make Progressive Web App load way faster, which means people are less likely to leave the page. 

Developing a PWA is also much cheaper compared to making a regular app, saving a lot of money. 

With over 6.3 billion smartphone users, there’s a big demand for mobile-friendly experiences, and PWAs can meet that demand. So, PWAs have a lot of Progressive Web App , and it’s an exciting space for businesses to explore.

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